Siobhan Casey

Home Country: United Kingdom
Field of Employment: Director of Marketing & Business Development
Social Media: Twitter: @siobhanmcasey

Siobhan Casey has worked on a number of recent projects including: developing innovative support services for people living with dementia; high profile awareness campaigns to combat loneliness; and the promotion of creative reminiscence and life story work to improve the emotional and mental well-being of older people across Northern Ireland, United Kingdom (UK).

In Northern Ireland, the number of people living with dementia is projected to rise from 23,000 in 2017 to 60,000 by 2051 which is the fastest expected rate of increase in the UK.

Community activation is critical to reducing the scale and impact of dementia. By harnessing the contribution of volunteers to provide social, activity-based, one-to-one support for people with dementia and their carers, Age NI, where I work, has been able to reduce its scale and impact and improve the quality of life of over 1,000 people in Northern Ireland who are in transition through care. As an Atlantic Fellow at GBHI, my aims are to deepen my understanding of best practice in community activation through the international GBHI network and develop economic models to demonstrate impact and scalability. In my free time, I enjoy spending time with my family, friends and being outside with my two dogs as much as possible.

Bio: Siobhan Casey is a business leader with 32 years of experience working in international marketing, business development and training with SME’s through to multi-national organizations, charities, public bodies and academic institutions. She has achieved a number of post-graduate diplomas in business, marketing, entrepreneurship and sustainable investment from the University of Leuven, Belgium, University of Wolverhampton, UK; Boston College and Ulster University. Siobhan has a proven track record in brand development, strategy, project management, business growth and service development for older people and those living with dementia.