Cohort 
2018

Siobhan Casey

Marketer

We need to drive change in the aging agenda to improve the wellbeing of older people.

Current Work

Siobhan is the Director of Marketing & Business Development at Age NI in Northern Ireland. She has a proven track record in brand development, strategy, project management, business growth and service development for older people and those living with dementia.

Personal Hero

Chuck Feeney for remarkable generosity

Words of Strength

Creating winning partnerships

Vision

Community activation is critical to reducing the scale and impact of dementia and loneliness on older people. Harnessing and increasing the contribution of volunteers to provide pyscho-social, support will deliver improved outcomes for people living with dementia and their carers.

Strategy

Driving change in the aging agenda to improve the well-being of older people is central to her work. Recent project successes include developing innovative dementia support services and creating high profile awareness campaigns to combat loneliness in older people.

Motivation

In Northern Ireland, the number of people living with dementia is projected to rise from 23,000 in 2017 to 60,000 by 2051, which is the fastest expected rate of increase in the UK.

Education & Experience

Siobhan Casey is a business leader working in international marketing, business development, and training across the private, public, and voluntary sectors. She has received a number of post-graduate accreditation in business, marketing, entrepreneurship, and sustainable investment from universities in Leuven (Belgium), Wolverhampton (UK), Boston College (USA), and Ulster University (Northern Ireland). Siobhan has a proven record in brand development, strategy, project management, business growth, and service development for older people and those living with dementia. From a UK aging perspective, Siobhan: is part of the Senior Team working on Age UK’s 2021–24 strategy and is a member of Age UK’s Services for Older People Consortium. She has recently led the development of a three-nation (Scotland, Wales, and NI) "Age at Work" program in partnership with Business in the Community and sits on the UK Government’s Research & Innovation Industrial Strategy Challenge Fund's (ISCF) Healthy Ageing Advisory Committee.